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1300+Episode 4 of the Build Your Firm podcast is now live. This week, we sit down with a trial lawyer whose first big jury win as lead counsel went on to shape California personal injury law.
Meet Our Guest: Greyson Goody
Greyson Goody is the litigation partner at the Goody Law Group. He grew up in Jackson Hole, Wyoming, in a family where the dinner table talk was about the law. His father spent his career as a public defender.
After about 10 years at a large firm, Greyson joined his wife in building the Goody Law Group. The firm now has roughly 15 team members and attorneys licensed in multiple states.
Host Jeff Fayngor and Greyson talk about what it takes to run a litigation practice. They cover hiring, trial preparation, client communication, marketing, and the tools that keep a firm organized.
Key Takeaways from This Episode of “Build Your Firm”
In this episode, Jeff and Greyson discuss trial preparation, navigating critical client decisions, and key strategies throughout the litigation lifecycle. Details include:
- Taking the leap: Why Greyson waited four years to leave his partner role, and why trusting his wife’s groundwork made the jump possible
- Expanding into new areas: How the firm grew into multiple states and added employment law by bringing in an experienced specialist
- Hiring a trial lawyer: Why finding true courtroom experience takes patience, and why a wide net and multiple interviews beat a rushed hire
- Easing client fears about trial: How to prepare clients early, treat the case like a story with a hero, and build trust well before the courtroom
- Putting the client’s wishes first: A real settlement conference story about setting ego aside, and how to counsel a client who wants to accept an offer
- Growing without paid ads: How early social media, community involvement, and speaking at bar events built the firm’s reputation
- Referral partnerships: Why Greyson tries cases alongside the attorneys who refer them in and gives each one a role in the trial
- The Pebley case: How a disputed-liability case became a published appellate opinion that plaintiff attorneys across California still rely on
- Staying calm when trial goes sideways: How to handle surprise evidence, bad facts, and conflicting witness accounts without letting the jury see you sweat
- Managing experts and witnesses: Why treater depositions, early planning, and clear expert schedules help avoid gaps in your case
- Strategic trial timing: Why the last word before a break can matter, and how Greyson plans around primacy and recency
- Tools for running a modern firm: SharePoint for document organization, AI tools, and medical chronology services
- Managing caseload and team health: How many cases are too many, and why checking in on your team matters
- Choosing employment cases: Which cases the firm takes, which it avoids, and how working a case backward from trial shapes strategy
Along the way, expect honest talk about the pressure of trial, a few memorable courtroom stories, and practical lessons that apply well beyond the courtroom.
Whether you own a firm, work at one, or plan to start your own, this episode offers practical ideas on trial strategy, client communication, and team building. If you are an injured person looking for representation, it also shows what a client-first approach looks like in practice.
How to Listen
The Build Your Firm podcast is available on YouTube. Subscribe and follow along so you never miss an episode.
Missed the earlier episodes? Catch up with Episode 3: Hiring, Culture, and Client Success with Marc Lazarus, Episode 2: Who Is Attorney Jeff?, and Episode 1: Stop Practicing, Start Owning with Joe Nazarian.
Episode 4 premiered on August 31, 2026.